because the music matters
Monster has been leading the way with innovation in Pro MI Cables and Power Solutions for nearly four decades. Monster Cable & Monster Power started 39 years ago in a San Francisco garage. 567 patents later, Noel Lee has made milestones in design, comfort, and performance with successes like Beats by Dr. Dre. Monster has now moved beyond the status quo. And still Noel personally designs and tunes many products himself. Why? Creativity, Innovation, and Because the Music Matters.
Monster Cable Products, Inc. was founded in 1979 by Noel Lee, then a laser-fusion design engineer at Lawrence-Livermore Laboratory. Also an audiophile and professional drummer, Noel left his laboratory work in 1974 to perform with his band, Asian Wood. His passion for music was to become the essence of Noel's professional life, shaping the destiny of Monster and informing the development of Monster Products today.
In 2012, Noel Lee received the Lifetime Achievement Award and nine innovative technologies awards at the prestigious Plus X Awards®, in recognition of a company dedicated to creating products that enhance the sound quality of music.
In addition to Noel's achievements, his motto "Always Lead, Never Follow" is infused into the very fabric of Monster's company culture. But at the heart of all things Monster is its commitment to Pure Monster Sound, the reference standard for audio quality that builds upon the company's 35-year history of continuously endeavoring to give you the very best sound possible.